Apocalypse. Transfiguration. Gnosis.

You can learn more about the concepts and symbolism of this collection in our upcoming YouTube series, The Philosophy of Reptilian Overlords Arcana. The series will feature interviews with each member of our creative team, diving deep into the strange and liminal world of the OVERLORDS. Here’s a preview: 

WYRD will be a social platform for people with unusual passions, practices, values, and beliefs. In recent years, the word geek has gone from being derogatory, to being a badge of honor. We believe that the word weird is due for a similar renaissance.

Each member of our creative team is an OG Weirdo.  We’ve been passionately immersed in every aspect of the cultural fringe our whole lives.

The concept of WYRD is informed by concerns about the cultural and psychological detriments of conventional social media.

We aim to do better in two ways. First, we will deliver a user experience centered on genuine connection and personal wellbeing; our interface will burst filter bubbles rather than reinforce them. Second, we will enact a more ethical business model. WYRD will feature an unprecedented level of data transparency, total user autonomy over their data, and a compensation structure through which users are paid for the data they agree to share.

The tokens earned through staking our NFTs will be called ORGONE.  We aim for these tokens to appreciate in value and deliver long-term earning opportunities through the following strategy. 

Admittedly, this strategy may sound a little complex at first. But we’re confident that crypto and NFT enthusiasts can wrap their heads around nuanced use-cases. 

So here goes!

WYRD will accept ORGONE as payment for advertising space across the platform. Since most holders of our collection will not have a business of their own to advertise, WYRD will create its own affiliate marketing economy.

(Affiliate marketing is an advertising model where a business pays others to market their products or services. The payment occurs as a percentage of the sales generated through the other party’s advertising. Each affiliate is given a unique code to track sales made through their marketing, any time a sale occurs as a result of the affiliates links, they earn a commission.)

On the backend of WYRD, there will be a dedicated space in which ORGONE holders can connect directly with a variety of companies who wish to market to our users. ORGONE holders can then use their tokens to buy targeted advertising impressions across the platform. When those impressions result in click-throughs, and ultimately sales, they will be rewarded with a percentage.

If that sounds like too much work, and you’d like to put your ORGONE to work more passively, you can contribute your tokens to a collective pool with other holders on the backend of our platform. This pool will then distribute its resources to run ads, and you will be paid proportionately to the quantity of tokens you contributed. 

This strategy represents our attempt to take NFT tokenomics to a new level. WYRD will benefit from this arrangement by being paid a small commission on each sale in this affiliate economy, alongside the commission paid to the token holder. Businesses will benefit by being able to advertise to our users with no upfront cost. And members of this community will benefit through a grounded mechanism for ongoing and potentially robust returns. 

The art in this collection arose through an extensive process of collaboration. Each member of the creative team contributed ideas drawn from lifelong immersion in philosophy, spirituality, and the paranormal. The resulting bricolage reflects Hanegraaff’s characterization of the New Age as “the cultic milieu becoming conscious of itself.”